Many business leaders, especially in finance, struggle to connect with their customers. They use lots of technical jargon when speaking to the press or customers, so the message gets lost because no one understands what they're saying. This workshop or talk is for business leaders, CEOs, PR and Marketing executives at financial firms who need to simplify their company's message for a general audience. It’s ideal for those in banking and finance who want to relate to customers and potential customers, and show how their products are relevant and necessary.